How to Structure Your Prompts for Better Output [Create a Scenario]
Treat AI as your highly paid contractor and your business will expand.

Miles Hanson
January 26, 2023
Context: Essentially what you're doing is building the brain of the AI you need in that moment. The more details, context, and parameters you give it, the better the outcome will be. Start with the end in mind. If you don't understand the goal, AI won't stand a chance.
Next, you can just have a conversation with Chat GPT as if it were a person, and just ask it for what you want. Often, this will result in some great outputs. However, there's levels to this. So let's explore the next level.
This prompt resulted in the microcopy you see in the image above. Took my about 3 minutes.
Tool: ChatGPT
If it's overloading, use Playground (Free) or ChatSonic (Free trial)
Prompt skeleton
Set up a scenario for Chat GPT.
I want you to act as ____________.I will give you ___________.You will create _____________.You will choose ___________.
Build the brain / skillset / context
Establish the relationship between you and the AI / what data will you provide?
Create a scenario to work inside of
Explain the specific project or problem you're trying to solve, what's the result you want
How to use
Start with the goal in mind
Open ChatGPT (or alternative)
Use the skeleton above to create you prompt
Iterate, play with it, tweak
Publish
Examples
I want you to act as [a copywriter].I will give you [the product and the target audience].You will create [brand microcopy for our website using strategies from the Boron Letters].You will choose [your top 3 and explain why you think they will be most effective for keeping website visitors interested].
I want you to act as a copywriter. I will give you the product and the target audience. You will create brand microcopy using strategies from the Boron Letters. You will choose your top 3 and explain why you think they will be most effective for keeping website visitors interested. My first request: "Product: A paid membership that delivers weekly AI prompts and relevant news around using AI for business growth. Target Audience: Creative entrepreneurs between 27 - 60 years old who are interested in using AI to boost their business."
I actually loved these, made minor tweaks, and added to my website.
A few Extras
Add in your voice, context, personality. Ie: The message should be [funny, serious, technical, clever, witty, simple and easy to read]
Let this open your mind to what's possible. Give it a go and we'll see you next week.